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Tag Archives: promo copy

Pulp Ain’t Just in Oranges: Remaking a Synopsis into Promo Copy

Thursday, February 21, 2013

Tweet Last time I explained how unexpectedly good promotional copy caused me to be crowned King of Promotional Copy. (Kings and czars? I definitely have delusions of grandeur.) This time, I’m going to tell you how a really good job making bad copy led to discovering the Consortium Formula for promotional copy. But before that, […]

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Introduction

Wednesday, February 6, 2013

Tweet My name is Thomas Beard, and I know writing. See that up there? That’s my thesis statement. In the next 478 words, I’m going to develop it, flesh it out, then restate it in my conclusion. Then do you know what I’m going to do? I’m going to reread it. At least three times. […]

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